More just thinking digital first, think MOBILE. You email it out and it will be viewed on a pc so maybe digital, given that you aren’t going to hold up the colour palette like a Dulux paint chart AGAINST YOUR CURTAINS. I think print!”ī’s actual thoughts: “hmm let’s think. With a client who hasn’t yet grasped the nettle of the new world.Ĭlient: “Do we optimise our brand guideline colours for digital or print. I have a very bright friend, B, who works in digital. Put digital first (unless you’re painting a house) That’s why display boards which tell you how long the wait is until your train or your bus arrive are so effective – they reduce our worry. Letting people see how they are progressing is vital. Everyone wants to know how long the wait is. You should signpost your document so that the audience knows where they are. Think of yourself like a border-collie, herding your sheep towards the pen. Not if you want them to do something for you. Making text, products and websites popular and accessible is about removing the “cognitive barriers”. One guide I love is Steve Krug’s “Don’t make me think”, and that’s just the title. In fairness, the web guides are often better, and a lot less flowery. If you were to look at any (good) book on web usability, you would find plenty of crossover with books on good writing. Why do companies produce huge glossy brochures full of boring content and think that the customer has either the time or the inclination to read it? Remember the last time you read a 55 page brochure? No? Me neither. Get the big facts across first, and then fill in the detail. I like to say that writing for the short attention span is increasingly like telling a joke in reverse: We don’t read, we scan.Īt the start of a flowery paragraph, I don’t know what the outcome is – don’t make me hunt for it. Changes his outlook on the life of his grandchild.It’s the same when writing for your audience. This shape what Uncle Otts position on his metals. While later on in the book, we find out what happens. At the time we do not understand what is causing this to happen. For example, Uncle Otts has a flashback of when he was fighting in the Great War. Memory moment interrupts the story, and reveals important information about the character or plot. Memory Moment is one of the lesser recognized signpost in Countdown. Towards the end, Franny realizes that her decision was the right thing to do. She could have gotten lost in the woods, or have fallen to death into the gravel pit. Franny's choice could have decide Margie's fate. To remember all of the good time that we had together. If I was Franny I would have helped Margie no matter what. After she exiled me, and steal my sister's letter (Wiles 328). Franny must ask herself Should I help her. Franny's friend Margie has just ran off into the woods, and is lost. Tough questions are easily identified as a question that character must ask him- or herself, that doesn't have an easy answer. Tough Questions is also other relevant signpost within the pages of this book. Throughout the book she works on repairing her relationship with her Uncle. As you read on the sister realizes that what her brother did was noble, and that inspires her. No matter how embarrassed I was (Wiles 43). If I were the main character I would have done the same thing. Instead of hiding behind the bushes like his sister. Well on of the main characters has the idea to try and calm down his uncle by giving him a salute. Some times he has this random moments in which he tries to go and rally the neighborhood's children and prepare them for the Nuclear War. For example, the main characters uncle has PTSD from fighting in World War I, and is now a Civil Defense officer. This type of signpost requires a reader to be on the lookout for any insight or sudden understanding the reveals something important about the plot or the character itself. One of the most pertinent signpost within Countdown by Deborah Wiles is an A Ha Moment.
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